Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with emotions.

The company is highly recognized for Haute Joaillerie creations such as its Red Carpet Collection.

Chopard has also built its reputation on iconic collections of watch and jewellery like “Happy Diamonds”, “Happy Sport” and “Mille Miglia”.

In line with its vision, Chopard acts through the prism of three central elements: craftsmanship, ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous creativity, that enables each and every individual to find the precious objects most attuned to their own nature; and finally, ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible: the Maison commits to use 100% ethical gold in producing all its watches and jewellery.